Honda Canada Inc. approached the Canadian Motorsport Hall of Fame to participate in their “Honda World” display in Thunder Alley. We were able to display the 1996 Paul Tracy/Players Reynard at the event. The car was shown on a raised platform alongside the Paul Tracy “Make a Wish Foundation” display car. Between them were a Honda Formula1 V10 engine and the Wm. Ashley trophy display. Huge crowds visited the display all weekend, especially on the Honda sponsored “Free Friday.” We were also visited by Paul Tracy who spent about ten minutes beside the car posing for photos with fans. Great PR! The “Honda World” display is a major attraction and included a major motorcycle, ATV and power product display, a Junior Red Riders training site behind the tent, and a group of privately owned “Tuner” cars.