Wishing to create a brand identity for his financial firm, Jim O’Donnell took his love of auto racing and merged this love with his business acumen to provide a solid marketing tool in motorsports sponsorship.
O’Donnell worked with Ron and Rob Fellows in the Players GM Series, and then, with the MacKenzie Financial backing, entered into the world of Trans Am racing with Ron Fellows driving for the teams of Jack Roush and Tom Gloy.
Then O’Donnell ramped up his involvement with a foray into Indy car, promoting the MacKenzie name in major centers across North America.
The familiar blue and silver cars were part of the Dick Simon, Ron Hemelgarn, Doug Shearson, and Derrick Walker teams.
Driving the MacKenzie cars included Ludwig Heimrath Jr and then Scott Goodyear, who achieved the greatest success, winning two Indycar events, and placing second in the coveted Indy 500 by only the blink of an eye in the closest one-two Indy 500 finish in history.
Aside from winning on the track, O’Donnell was also a winner with his clients, providing hospitality at the races, successfully merging business and pleasure.