A long list of Canadian racers — which includes Richard Spenard, Scott Goodyear, Robert Wickens and Ron Fellows, among many others — have been touched by the leadership and support of Chris Pfaff over three decades. Beginning in the late 1980s with the highly successful Rothmans Porsche Series, Pfaff operated a two-car team that in 1988 won the Rothmans Porsche 944 Turbo Cup Series championship with Canadian Motorsport Hall of Fame inductee, Scott Goodyear.
Throughout the 1990s, Pfaff continued to support the Volkswagen and Porsche brands in the Firestone Firehawk Series, occasionally driving himself, but also providing driving opportunities for Jeff Pabst, David Lacey, David Tennyson and Canadian Motorsport Hall of Fame inductee, Richard Spenard. In the 2000s, Chris extended his support into the karting ranks with the Pfaff Pole Awards in the Sunoco Ron Fellows Karting Championship. For seven years, Pfaff Pole Awards provided kart racers valuable cash, prizes and public relations support to help advance the driving careers of Sunoco Ron Fellows Karting Championship alumni Robert Wickens, Daniel Morad and Kyle Marcelli, among others.
With the advent of the Ultra 94 Porsche GT3 Cup Canada Series, the landscape of motorsports changed in the 2010s providing Pfaff the opportunity to once again have a multi-car Porsche team in an all-Canadian series. Beginning in 2012, Pfaff fielded cars for Marcelli and another former kart racer, Montreal native Chris Green. Green won the championship in 2015 for Pfaff, narrowly beating out another SRFKS alumnus Daniel Morad. Today, Pfaff Automotive Partners, the company Chris has led since 1986, has almost 1,000 employees and sells more than a dozen brands across Canada, including Audi, BMW, McLaren, Porsche, Volkswagen and Toyota. Pfaff remains a company passionate about all things automotive including motorsports.