Through decades of media relations and marketing experience, Jerry Priddle helped promote some of Canada’s most notable racing events, series and drivers. Priddle started his career at Wheelspin News and Mosport Park between 1979 and 1987, before holding various roles for Priddle Event/Edelman Group from 1988 to 1996. He managed PR, ticket sales and the event media centre for the Toronto and Vancouver Indy races for several seasons, while holding a similar role for English Canada at the 1988 and 1989 Canadian GPs.

Priddle was in charge of media relations for the Player’s/GM Series east and national events for five seasons, while also being a key member with the Player’s Driver Development Program in the mid-1990s, which included media training for drivers. With Edelman, he managed the Player’s CART/Indy PR team for three seasons, including media relations for Jacques Villeneuve, during his Indy 500 and championship season, and the late Greg Moore.

Priddle was the director of PR and advertising for Bridgestone Canada from 1996 to 2002, managing F1-related and IndyCar programs in Canada, including sponsorships and hospitality at Canada’s F1 and Indy events. He also worked with the Bridgestone Racing Academy. Priddle then joined Mosport as vice president from 2005 to 2010, overseeing marketing, PR, sales, sponsorships and hospitality programs.

In 2011, Priddle created his own company, Accelerate Marketing & Communications, where he continues to work with the historic track now named Canadian Tire Motorsport Park (CTMP). He managed PR and advertising, while proving communications support, at major events in the 2010s, including the NASCAR Truck Series races; he now supports communications during CTMP’s major event weekends. Priddle has also worked on PR programs for BFGoodrich Canada, Michelin Canada, and the 2017 Monster Energy Supercross event in Toronto through Accelerate.