A national ambassador of Canadian motorsport, through his roles as a host and executive producer, the late John Massingberd joins the media category of the CMHF. In the late-1980s, Massingberd and Bruce Mehlenbacher co-established Promark Motorsport International, a company that brought Canadian racing to a greater audience through a pair of media ventures.
Raceline Motorsport Television provided coverage of drag racing, stock car racing, road racing, and tractor pulls, while Snow Trax Television was a snowmobile program syndicated throughout North America. Massingberd co-produced, anchored and moderated Snow Trax Television; he then went on to co-found and co-anchor Raceline Radio, in 1993.
Massingberd was the executive producer of the Raceline Radio Network, along with fellow CMHF inductee and host Erik Tomas, helping break ground in radio coverage of motorsports, with Raceline becoming the first nationally syndicated motorsport radio program in Canada. That legacy continues through 30-plus years, with Raceline Radio airing on stations across the country, including flagship outlets Sportsnet 590 in Toronto and CHML 900 in Hamilton.
Massingberd became known for his no-holds barred comments, perceptions on the sport, knowledge and professionalism. He passed away in December 2008, following a long battle with ALS, also known as Lou Gehrig’s Disease; he was 54 years old. In addition to the ongoing success of Raceline, his memory lives on through The John Massingberd Memorial Award, presented by the Pro Modified Racing Association to an individual who represents the same commitment, dedication and passion that Massingberd had for auto racing.