Through his roles with automotive manufacturers and other companies, Michael Ney has supported Canadian racers and events for nearly five decades. Ney started out with Rothmans Canada from 1976 to 1986, sourcing sponsorship for teams in CASCAR, the Canadian GP and the Paris to Dakar Rally. He helped bring the first International World Sports Car Championship event to Canada, at Mosport, and coordinated activities and promotional events for the Rothmans Porsche World Sports Car entry.

Ney worked at Porsche Canada from 1986 to 1989; during his time with both companies, he helped develop the Rothmans Porsche Series for Porsche 944 cars, a series that featured notable drivers, including Scott Goodyear, Ludwig Heimrath and Paul Tracy. He coordinated sponsorship support for an all-Canadian entry at Le Mans in 1986 and developed the National Porsche Turbo Cup Series in 1987. He also assisted Goodyear in getting a factory ride with Audi and established the Porsche Advanced Driving School.

Ney then worked for Nissan Canada and Infinity Canada in the 1990s, helping develop the Nissan Grand Prix of Mosport and managing a Nissan factory entry in the Firehawk Canadian National Series. As president of Ferrari Quebec and Le Circuit Mont-Tremblant, from 1999 to 2005, he oversaw the rebuilding of the track and achieved sanctioning with the FIA. He introduced Lance Stroll to karting and developed the Sommet des Légendes vintage event.

Ney continued to support racing as president of Pace Motorsports Inc. from 2009 to 2023. He helped develop a TV series for the Canadian Touring Car Championship, built an automotive training and activation company for high-performance driving events, and executed corporate media events and product launches, for a wide variety of automotive manufacturers, in this role.