Robert Reeves played a significant role in growing the Edmonton, AB racing scene, operating a multi-track facility for more than two decades. Reeves started out as a driver at Capital City Raceway, winning Sprint Car Rookie of the Year in 1995, before purchasing the facility in September 1997. The property, which featured a drag strip and clay oval, was re-named Labatt Raceway, becoming the first regional motorsport venue in North America to use a title sponsor as its name.

Going through a few re-brands before its current RAD Torque Raceway name, Reeves was at the helm through the venue’s expansion efforts. The drag strip hosted the first Canadian IHRA National event in 2003, with the series returning through 2013, while the oval hosted the World of Outlaws Sprint Car International Series from 2007 to 2016. A new track was added in 2013, with the creation of a 14-turn, 2.7 km. road course.

Reeves helped develop safety education initiatives over the years, including a weekly program fostering responsible street legal racing for young people, in association with Edmonton Police Services and the RCMP. A junior dragster program was created to help foster respect for automobiles and safe driving skills for kids aged 7-17; a drifting program was created for young and enthusiastic drivers; and the Embracing New Roads program was developed with Edmonton Police to promote road traffic safety for high school students.

Additionally, Reeves helped launch the Top Eliminator Club, Open Lapping and Motorcycle Track Attack programs. He also led charitable efforts, with $125,000 in product in kind and cash donations distributed to groups in the community. His work at RAD Torque Raceway earned him several awards over the years from various organizations. Reeves sold the facility in 2023 but remains active in motorsports as a road racer and as a Top Dragster team owner for his son Chevy.